The nature of this brief comes across as formal as there is a specific outcome that it highlighted through out the brief. How ever it could be considered contractual because if the criteria is not met then this could result in the student getting a fail for this brief . Also to target an audience of students aged 15-19 who may be interested in joining the college.
The demand of the brief is highlighted by the client David Pearson as aspects such as time frame, budget and what location are we going to use in order to film this shoot.
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