A signed agreement between two parties with a stated objective.
Purpose
for recruiting parties with specific objectives and terms and conditions that need to be followed. This means it should contain terms &conditions , a salary , the specific task and
Advantages
One of the advantages of this brief is that the subject matter is taken into action. this means that the end product of the brief is clear and is set from the beginning. This is considered more stable as the person being employed is guaranteed pay for complete the task.
Disadvantages
The disadvantage if this type of contract would be that if the media company think that there are issues within the brief and they produce the product to their own standards this would not be producing the product to the standards set by the client and they could decide to take legal action and this could result in your company having a bad reputation for not completing projects to a set brief.
Competitive
This is when Two or more parties have to compete , meaning a competition has to take place amongst the contestants.
Purpose
The purpose of this brief is so that the employer is able to find the best candiate for carrying out the requirements of the brief. The brief contains all the instructions that the parties may need as well as the prize that will be reward to the successful candiate.
Advantages
The advantage is that the client only has to pay the one winning production company, but sometimes will not have to pay them at all. Also the fact that they have multiple companies producing a product means that they have a large choice of products and can choose the one that they believe will be the most successful.
Disadvantages
A disadvantage of this is the companies that are turned down by the client may become disheartened as they have missed out on potential work and money as they may have used their own money in order to complete the task
Informal Brief
this is usually a verbal settlement between the parties without any legally binding documents.
Purpose
This is done to get across basic information that needs to be exchanged by the two parties. Also it can be done for task that don't take a long time frame to be completed.
Advantages
The advantages to this type of brief is that there is more verbal communication between the client and the company they are employing which could mean that the media company will understand fully exactly what the client is asking of them and they should be able to complete the project to the client’s standards easily.
Disadvantages
The fact that there is no written documentation or contract to prove the employment of the company could mean that at the end of the project the client could easily fail to pay their employees. Also this could mean that certain things like deadlines are not completely clear and this can cause confusion for both parties.
Formal
This this where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it can not always be legally binding.
Purpose
This is necessary a information need to be looked over formally in regard to a job or task description
Advantage
Having this type of brief means that the client is open to any ideas or issues if there are any that could be raised by the media company that is employed, this makes the work quite creative for the media company and there is room for negotiation.
Disadvantages
The disadvantages of this type of brief is that the media company may feel that the client has not offered enough information for them to complete the product to the standard that the client wishes. Also the fact that the brief is not always legally binding could bring up problems within the project with things such as financial issues or a breech of contract.
Tender
Definition
This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company.
Advantages
The advantages of this brief is that the client will be able to look at many different ideas for their product from different companies perspectives and in effect will be able to produce their product to a very high standard if one of the pitched ideas stands out above all of the others.
Disadvantages
The disadvantage of this type of brief is that if a company’s pitch is turned down by the client this can set them back in business as it is very hard to gain work in this day and age. The business may have been very optimistic in thinking that the client would have accepted their proposal and could have gone as far as to decline any work that they were offered in the time that they would have been working on this project.
Negotiate
Definition
This type of brief will be brought up if the co-operative brief given to the two of more media companies that are competing the project have any issues between them selves about the brief or anything they would like to clear up with the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief.
Advantages
Within this brief the fact that certain points can be negotiated means that the project is more open to suggestions from multiple perspectives which could make the product more successful over all
Disadvantages
Negotiating the brief can sometimes waste time is unnecessary issues are brought up that the client believes do not need to be tackled and this can delay the production time of the product.
Commission
Definition
This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies.
Advantages
Having this type of brief means that the larger company do not have to do all of the hard work, so to speak. They can sub-contract the work that is set in the brief out to another company and each company will both receive money for the work they have contributed to the making of the product.
Disadvantages
This type of brief could mean that because there are two different companies working on the same product there could be some conflicts, but because the brief is not negotiated with the client, the product made may not be to the client’s standards.
Co-Operative
Definition
Within this type of brief there are usually two or more companies that are hired by the client to work to the brief they have written for the specific project they re wanting to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues.
Advantages
Having this type of brief means that there can be more perspectives to creating the product needed by the client and therefore means that the brief can be more understood than if there were only one company working on the project.
Disadvantages
This type of brief can be more prone to disagreements and conflict in the ideas being given by each of the different media companies that have been employed by the client.
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