Creative
Practical
academic
Hard working
diverse students
my idea is incorprating the fact that each indivual student is unqiue in their own way but they are able to interact with each other in the college environment.
TONE/Brand identity
the tone of the ident will have a welcoming feeling to it as this ties into the brand identity of being a sixth form college that is accepting of different students with different learning.
CONTINUITY
It will always contain the colour of ctk which is purple and white, Also it will always be linked back to learning in some sort of way
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