Task 3b & 3c: Analysis of Suite of Idents

What the theme of the suite is

The theme of this ident is "Oneness"







How/why the theme appeals to the viewers 

the theme of oneness appeals to the viewers because it offers the idea of community cohesion between  people of different backgrounds.This is what audiences are familiar as they are reflect the audience within their idents with.
For example at (0:07-0:36) this ident shows a group of people from different backgrounds engaging in an exercise class. This ident creates a tone of realism as these are average people being used in the ident instead of "Perfect" looking models. This tone fits in with the average everyday viewer of BBC One as they know they live an everyday life. The same point can be made for the ident at (0:37-0:56) this ident shows a group of average looking people engaging in a swimming activity together. this also expresses the tone of realism.

How they have used the same theme in different ways to create Brand Loyalty

The same point can be made for the ident at (0:37-0:56) this ident shows a group of average looking people engaging in a swimming activity together. this also expresses the tone of realism. This has created a brand loyalty to their viewer as they know that they are branding their channel to everyday people , this is one of the elements that remains loyal amongst fans.

Explain whether, how and why the idents are information-led or entertainment led

in te in term of these suite if idents , they are mostly used for entertainment purposes, this can be proven as there is always movement going on that keep the viewer engaged , for example in the first ident in the suite all the people in the ident were being active as they were using exercise. the movement of all the people is engaging the audience as it is the main focus. Another example is in the wheel chair rugby team they are constantly moving , i feel that this is enough to keep the audiences attention while they wait for the programme to be air. Although you can argue that these idents are entertainment led, it does relay some information led elements, as there is a present doing a voice over of the ident.

 Are idents intended to be used at a particular time of year?

I

The idents for BBC One don't necessarily have to a certain time period. It is not like the theme of the ident is based around season theme, but these idents can be used pretty much any time of the year, all year round. On one hand this is positive because it makes it more convient for the the TV company. However the down sound is this can be seen as the channel not being in touch with the culture of their target audience. especially around December audiences will expect to see more christmas themed idents.

What does the suite convey about the channel's Brand Identity ?

This suite conveys the brand image that the BBC is a brand that is based on together and cohesion. this is evident in all the differ types of people that are represented in their idents. For example , what remain continuous is the use of people doing an activity together. This express the idea of Unity and Togetherness (or in this case Oneness). Another thing this suit of idents convey about the channels identity is the everyday familaritity, the reason i have used this example is because all the characters in this ident have some sort of relationship or bond with each member similar to a team or a squad. This also reflects all of the demographic that the BBC manage to reach on a daily basis. I feel this is the identity that is used within all the different TV channels BBC are responsible for creating.This why the BBC has stayed around for as long as it has.

Ai

How effective the design of the suite is in communicating Visual information to a non-visual audience

The connection of unity and together has been continuous throughout this suite of idents. As a I result I feel the target audience will be able to relate easily, as this channel is suppose to represent the viewers. For example Even if the idents aren't showing typical activities (e.g. Swimming in the sea or rescue team) we are still united as people no matter what activities you take part in. This is the non visual information that the BBC are trying to express. 

Assess
As a suite of idents, i feel as if it does a good job at appealing to the target audiences , one way I feel they have done this is by the appearance of the people involved in the ident. As i referenced before a mix of culture people from all ages, this is one of the elements that makes this ident. Also I feel as if the the font of their ident is different than it used to be, with motionless changes being the typography, this has been made more slick in design compare to previous bold BBC logo, this was done most likely to show that The TV channel can re brand themselves but at the same time still keep their brand identity in tack. The pace of the ident is dictated by the people starring on the ident and what activity they are doing. For example I would say that the dancing ident is at a faster pace than the rescue team ident as the people who are exercise are moving about and interacting more than the rescue team. This was must likely to show and interpretate all the differ styles of the people all over the globe.

THE