Creating Corporate Identity
In this current world , Television programs are not limited to one country, they have become a multi nation business. In order to create different brans that relate with people in different locations , Tv companies need to think about their corporate identity. For example The BBC have successfully created a range of TV channel to reach new audience but at the same time keeping their corporate identity. Like BBC 3 which is for their viewers who are young adults however they never stray away from their identity which is centred around togetherness.
notably the increased use if online platforms such as iplayers and on demand services it is important that companies still have their corporate identity known across all channels.
Branding of content
Another advantages of idents is the opportunity you will get in terms of branding of content. this means that the ident will show idents that correspond to the program that is coming up next. For example ITV 2 often play the ident of family guy before the show plays. however Family Guy comes on later at night in the TV scheduling so in order to brand their channel , in a way where they have more adult centred comedy the later in the day it gets.
Creation of tone
It is important that idents display the right tone for the channel, its displayed on and is both suitable and appealing to the set target of the audience with information that is corresponding to the brand identity of the channel. For Kerrang often set the tones of their idents being loud and rebellious, this works perfectly in regards to the identity of their brand as they are a music channel who i know for their rock and roll genre.
Appealing to target
Appealing to a target audience is huge opportunity when it comes to idents. This is because the target is the people who will be consuming and watching the ident. This is important as it allows the view to buy into the channel based on what they are being shown visually. A good example of this is the use of sky sports's idents. They are constantly making idents that appeal to their target audience who are men who are interested in sport. This is effective because they will be more likely to view the programme as they have catered to their viewing needs. In this case sky sports have dedicated ident for the differenrt sports that you will find on their channel.
Creating Brand loyalty
Creating a loyal atmosphere involving the audience in a brand makes the audience feel as if they are apart of the building of the channel identity, it is essentially the peoples channel, which is beneficial as they are the ones who will be spectating the channel. An example of this concept is the E4 , Often e4 have a series that will end from time to time. Rather than the view find a different channel to watch they will often look for a new show on E4 to watch as they are loyal to that channel.
IDENT:https://theident.gallery/e4/2004/E4-2004-MENU-1.mp4
In this current world , Television programs are not limited to one country, they have become a multi nation business. In order to create different brans that relate with people in different locations , Tv companies need to think about their corporate identity. For example The BBC have successfully created a range of TV channel to reach new audience but at the same time keeping their corporate identity. Like BBC 3 which is for their viewers who are young adults however they never stray away from their identity which is centred around togetherness.
notably the increased use if online platforms such as iplayers and on demand services it is important that companies still have their corporate identity known across all channels.
Branding of content
Another advantages of idents is the opportunity you will get in terms of branding of content. this means that the ident will show idents that correspond to the program that is coming up next. For example ITV 2 often play the ident of family guy before the show plays. however Family Guy comes on later at night in the TV scheduling so in order to brand their channel , in a way where they have more adult centred comedy the later in the day it gets.
Creation of tone
It is important that idents display the right tone for the channel, its displayed on and is both suitable and appealing to the set target of the audience with information that is corresponding to the brand identity of the channel. For Kerrang often set the tones of their idents being loud and rebellious, this works perfectly in regards to the identity of their brand as they are a music channel who i know for their rock and roll genre.
Appealing to target
Appealing to a target audience is huge opportunity when it comes to idents. This is because the target is the people who will be consuming and watching the ident. This is important as it allows the view to buy into the channel based on what they are being shown visually. A good example of this is the use of sky sports's idents. They are constantly making idents that appeal to their target audience who are men who are interested in sport. This is effective because they will be more likely to view the programme as they have catered to their viewing needs. In this case sky sports have dedicated ident for the differenrt sports that you will find on their channel.
Creating Brand loyalty
Creating a loyal atmosphere involving the audience in a brand makes the audience feel as if they are apart of the building of the channel identity, it is essentially the peoples channel, which is beneficial as they are the ones who will be spectating the channel. An example of this concept is the E4 , Often e4 have a series that will end from time to time. Rather than the view find a different channel to watch they will often look for a new show on E4 to watch as they are loyal to that channel.
IDENT:https://theident.gallery/e4/2004/E4-2004-MENU-1.mp4
Pass - need to explain in more detail how brand loyalty is created, and how the Sky Ad appeals to its audience
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