Task 1 B- 5 IDENTS

task 2 

Ident 1 (channel 4)
LINK:https://theident.gallery/e4/2004/E4-2004-MENU-1.mp4
Segementation is the division of advert content, this is done so that different audience are not alienated when watching a programme for example on channel 4 will sure thy have a range of advertise that will appeal to their target audience. This is because they cannot concentrate on specific audience as other audience will feel alienated. This is also done to tell you what is coming on next on across the channel 4. The design of this ident is very minimal as it is more information led as it is showing you what is up and coming across channel 4's channels.

ident 2 (BBC News) 

This ident use pull focus to concentrate on the hot air balloon. This is done on purposes as the hot air ballon can be interpreted as the programme that is coming on next, as the the balloon is slowly rising. Another thing i noticed about this design is that they have purposely made the hot air balloon the colour of red. This is done so the BBC keep their brand familiarity. This is noted as it makes the ident recognisable as a property of the BBC. As they are associated with the colour red. How ever this purpose is for segmentation this is evident as there us a voice over in the ident with a presenter telling what is about to come on next, Breaking up the TV programmes.

Ident 3 (BBC)


Third ident that I am going to be looking at in terms of the design and purpose of this is BBC One of the hippos which it was released back in 2009. For the Space and Time (from a design stand point) of this particular ident, the designers for the broadcaster were given a certain amount of time to hand in the final version before the deadline (on-time) or they will of losing out of making investment so it is important to do this. Although, the hippos that appears at the beginning of the ident, it is clearly suggesting to the audience which are watching at home that they could be about to watch a documentary on nature possibly.  
The main purpose of the Hippos ident by the broadcaster BBC One is the packaging and re-packaging since in 2006, the BBC had started to release the 'circles' ident where something had to involve this , This is evident in the hippos version as well. In this ident of the hippos for the BBC where around the 0.04 second mark, you can see them swimming in a circle which it is giving the sort of nostalgic of the known globe ident that had been used for 60 years which it had first appear in the 1960's.  The circles theme of their suite of idents is a thumbs up to the cooperate identity BBC have for being global and multicultural. 

In terms of the television ident that getting shown on the channel which is presenting the broadcaster, they would often change the indent to keep up with the times of today like for example: the technology has evolved from black and white to more full colours that are seen in different programmes today. This is mainly because by having an channel having different ident, there is a change in terms of the branding, identity and brand new programmes that are getting shown on the screen so this completely changes the audience as well but this does not happen all the time.



Ident 4

To Market (Sky Movies)


One of the main purposes of having an television ident is for marketing reasons which by having this, the broadcaster will normally place it at the start before the show (programme) starts for the audience to start watching because it will remind them of what channel that they are on but also, they can easily find out about the channel's branding and identity so it will give them an chance to return back to the channel after seeing one of their programmes/show on television.  For example Sky Movies used the upcoming Star Wars film in an ident to market both the channel and movie. This was done because both Sky Sports and the Star Wars series are owned by the same company. The more the film is advertise the more revenue the company will make , while at the same time the more people tune into sky movies, the more revenue and viewership sky will receive.



Ident 5 (Sky Sports)

This sky sports 1 ident is another example of an ident used for branding. As the name would suggest, Sky sports 1 primarily provides content that relates to sport, specifically English football. The ident is telling the audience what channel they are watching and what type of content to expect from the channel.The fact that the sky sports 1 logo is shown, within the ident, further reinforces this idea. The voice-over in the ident also says "home of football" which shows us that the channel is about football. Although they report on other sports.The colours of the logo, Red and Blue, connotes the idea that the channel represents UK sport. Red and blue are colours that have long been associated with the UK, Also it can be seen as sky sports being a team, this is evident with the red and blue next to each other .
Channel branding and identity: A channel's identity is the manner in which a channel is perceived by consumers. A brand is a recognisable idea or  of a specific product or service that consumers can resiniate  with. This is often done by identifying the name, logo, slogan, or design of the channel who owns the idea or image. The identity and brand of a channel is often made up of characteristics that define that particular channel.