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Budget of music videos
 the prices of music videos can vary for example they could cost as little £20 or as much as £500k, the reason i say £20 is because Ed Sheeran's debut track"A Team" cost only £20 to create and that money was used to purchase a crack pipe and a pair of fishnets.if we compare this to a video such as " Gangnam Style" we can see that the budget for Gangnam style was a lot bigger.when considering budget you have to think about these things:

• Props

• Locations 

• Crew

• Food

• Cast

• Equipment

• Editing

• $25k

• $35-$50k

• $50-$75k

• $100k

• $150k

• $200k

• $250k-$300k

• $300k+

Monetisation
Monetisation is when you as an artist or a content creator can have a partnership with a YouTube network and they can monetize videos on your channel so you can gain money off of revenue. for example you can get a company to sponsor you and they will place an advertisement before your video and you can claim a percentage of revenue made of off the advertisement. the rate of pay for monetisation can be £1.50 for every 1000 views you gain. so for example the music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing
Here below are some examples of music videos with the Budget it took to create it:

To Sell A Song
The purpose of a music video can be used as a tactic in order to sell the song, one way to do this would to make a viral video in order to achieve this you would have to contain techniques such as voyeurism and hyper reality. Also when a music video becomes viral the song becomes a soundtrack in the music video. A good example of this is "Gangnam Style" This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hyper reality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are entitled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.The music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing which shows that making a video viral is a successful way to sell a song.

Promotional For The Artist

In order to promote the artist you can use social media sites such as FaceBook, Twitter and Instagram. also you can use interviews on radio in order to gain popularity. an example i used was an interview with the rapper Lil Yatchy at the breakfast club. in the interview he promotes his new track "1 Night". the interview consists of him discussing his new project and how it all started, this is so we get an insight into the rappers life

Exposure and Expansion of an Artist

Exposure of an artist is quite easy but it can also be difficult but if celebrities like your music they will promote and help you when you're upcoming. also collaborations can help you gain popularity and example of this is when "Kodak Black" an upcoming artist collaborated with a large Rapper called"French Montana".

Product Placement

product place is very apparent in mainstream music due to the fact if you was a company you would want to go to pop music so that your product will have coverage all over the pop music market. Also some companies would place their product in your music video and you would be a promoter for that brand.



Understanding Of a Song
In most music videos there tends to be hidden messages for example in rudimental's track " waiting all night" was base on a BMX champion called"Kurt Yaeger" and his recovery in how he never gave up. which shows reality in the video its not sugarcoated.

Promotion for music and Album

Promotion of an artists music or album is hugely important for the success of that product, so the music video can promote the album. Songs which are used in films, such as Suicide Squad, the song Sucker For Pain which features Lil Wayne, Wiz Khalifa and Imagine Dragons, are promoted in music videos because it will attract viewers to watch the movie and also purchase the movie album. It goes both ways as well so if the viewers are listening to the song from the film, it will make them watch the music video or buy the album which increases their revenue. 

Promote festivals
Music videos are often used to promote other music related products. In the last decade Festivals and tours have been more important because the audience will be able to see the artist perform the music video live. Music festivals make music videos to promote artists which will be at the festival to make them buy the tickets and create a larger fan base. 

Opens up new market
Music Videos open up new markets for the Artists and Record Companies to sell their songs by promoting their videos on different platforms. This is an increase in outlets such as YouTube, Vevo, etc. It increases the amount of people who are likely to hear/see the song and buy it, therefore making it more successful.

LMFAO Party Rock Anthem Is an example of a video that opened up an artist to a new market.

Selling an Image
Artist will often sell an image or look to attract their audience. A clear example of this is Miley Cyrus. Her image has changed drastically from when she was on Disney Channel to now. As a result of this, her image changing made sales increased and the song became hugely successful.