Suite Of Idents Evaluation

Target audience: ABC 1 Women 

Theme: A house is a home 

Tone: Calm peaceful and mellow
the tone is set by the choice of music for the ident, the piano used gives it a mellow vibe to the ident, also the use of the white paint is also i sign of peacefulness.

Continuity of design: Ident is set a home , however it is base on different parts of the home, this plays into our theme "A house is a home"

Purpose: To brand the Tv channel, this is evident as the logo is in neon pink.




Purpose: the purpose of this ident is for segmentation, this ident is more information led as it it telling you the scheduling for Itv. One set back on this ident is that there is no presenter speaking over the indent, although you could argue that this is not needed it is a convention in most idents that have the purpose of segmentation.