Tuesday 31 January 2017
Suite Of Idents Evaluation
Target audience: ABC 1 Women
Theme: A house is a home
Tone: Calm peaceful and mellow
the tone is set by the choice of music for the ident, the piano used gives it a mellow vibe to the ident, also the use of the white paint is also i sign of peacefulness.
Continuity of design: Ident is set a home , however it is base on different parts of the home, this plays into our theme "A house is a home"
Purpose: To brand the Tv channel, this is evident as the logo is in neon pink.
Purpose: the purpose of this ident is for segmentation, this ident is more information led as it it telling you the scheduling for Itv. One set back on this ident is that there is no presenter speaking over the indent, although you could argue that this is not needed it is a convention in most idents that have the purpose of segmentation.
Thursday 26 January 2017
Task 1 B- 5 IDENTS
task 2
Ident 1 (channel 4)
LINK:https://theident.gallery/e4/2004/E4-2004-MENU-1.mp4
Segementation is the division of advert content, this is done so that different audience are not alienated when watching a programme for example on channel 4 will sure thy have a range of advertise that will appeal to their target audience. This is because they cannot concentrate on specific audience as other audience will feel alienated. This is also done to tell you what is coming on next on across the channel 4. The design of this ident is very minimal as it is more information led as it is showing you what is up and coming across channel 4's channels.
ident 2 (BBC News)
This ident use pull focus to concentrate on the hot air balloon. This is done on purposes as the hot air ballon can be interpreted as the programme that is coming on next, as the the balloon is slowly rising. Another thing i noticed about this design is that they have purposely made the hot air balloon the colour of red. This is done so the BBC keep their brand familiarity. This is noted as it makes the ident recognisable as a property of the BBC. As they are associated with the colour red. How ever this purpose is for segmentation this is evident as there us a voice over in the ident with a presenter telling what is about to come on next, Breaking up the TV programmes.
Ident 3 (BBC)
Third ident that I am going to be looking at in terms of the design and purpose of this is BBC One of the hippos which it was released back in 2009. For the Space and Time (from a design stand point) of this particular ident, the designers for the broadcaster were given a certain amount of time to hand in the final version before the deadline (on-time) or they will of losing out of making investment so it is important to do this. Although, the hippos that appears at the beginning of the ident, it is clearly suggesting to the audience which are watching at home that they could be about to watch a documentary on nature possibly.
The main purpose of the Hippos ident by the broadcaster BBC One is the packaging and re-packaging since in 2006, the BBC had started to release the 'circles' ident where something had to involve this , This is evident in the hippos version as well. In this ident of the hippos for the BBC where around the 0.04 second mark, you can see them swimming in a circle which it is giving the sort of nostalgic of the known globe ident that had been used for 60 years which it had first appear in the 1960's. The circles theme of their suite of idents is a thumbs up to the cooperate identity BBC have for being global and multicultural.
In terms of the television ident that getting shown on the channel which is presenting the broadcaster, they would often change the indent to keep up with the times of today like for example: the technology has evolved from black and white to more full colours that are seen in different programmes today. This is mainly because by having an channel having different ident, there is a change in terms of the branding, identity and brand new programmes that are getting shown on the screen so this completely changes the audience as well but this does not happen all the time.
Ident 4
To Market (Sky Movies)
One of the main purposes of having an television ident is for marketing reasons which by having this, the broadcaster will normally place it at the start before the show (programme) starts for the audience to start watching because it will remind them of what channel that they are on but also, they can easily find out about the channel's branding and identity so it will give them an chance to return back to the channel after seeing one of their programmes/show on television. For example Sky Movies used the upcoming Star Wars film in an ident to market both the channel and movie. This was done because both Sky Sports and the Star Wars series are owned by the same company. The more the film is advertise the more revenue the company will make , while at the same time the more people tune into sky movies, the more revenue and viewership sky will receive.
Ident 5 (Sky Sports)
This sky sports 1 ident is another example of an ident used for branding. As the name would suggest, Sky sports 1 primarily provides content that relates to sport, specifically English football. The ident is telling the audience what channel they are watching and what type of content to expect from the channel.The fact that the sky sports 1 logo is shown, within the ident, further reinforces this idea. The voice-over in the ident also says "home of football" which shows us that the channel is about football. Although they report on other sports.The colours of the logo, Red and Blue, connotes the idea that the channel represents UK sport. Red and blue are colours that have long been associated with the UK, Also it can be seen as sky sports being a team, this is evident with the red and blue next to each other .
Channel branding and identity: A channel's identity is the manner in which a channel is perceived by consumers. A brand is a recognisable idea or of a specific product or service that consumers can resiniate with. This is often done by identifying the name, logo, slogan, or design of the channel who owns the idea or image. The identity and brand of a channel is often made up of characteristics that define that particular channel.
Tuesday 17 January 2017
diary
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Date
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Details
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26th November
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We arrived on set at St Dunstans to do a recce of the place.
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At around 12pm, we made our way to Gosurch Street to also recce the
area.
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3rd December
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This is the day of our shoot. We were able to shoot everything at St Dunstans
and Gosurch Street in one day which was very productive
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7th December
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We started to edit our music video, by multi clipping.
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10th December
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This was our final shoot to pick up shots that were missing, so we
went to our third location, Southmere Lake in Thamesmead. (We used a GoPro).
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Monday 16 January 2017
pre pro
Task 4
(i) Animatic
(ii) Shooting Script
(iii) Selection of Technical and Performance Crew
Ese - Assistant Director & Editor
Risk Assessments (vii)
Permissions To Film (viii)
(i) Animatic
(ii) Shooting Script
(iii) Selection of Technical and Performance Crew
Ese - Assistant Director & Editor
Eunice - Producer
Jordan - Director of Photography
Kenny - Executive Producer
Ugo - Director
Team roles and Responsibilities
Production Schedule (GANT Chart) (v)
Location Recce's (vi)
Risk Assessments (vii)
Permissions To Film (viii)
This e mail does not constitute a licence or permission to film.
Your application has been submitted. The relevant film office will contact you in due course. Please do not reply to this e mail – If you need to get in touch please e mail or call the relevant film office directly.
| Production Company: | Christ The King St Mary's |
| Title of Production: | WMT |
| Reference Number: | CL46050 |
Location:St Dunstan's Hill Shoot description: A Music Video for our Level 3 BTEC Extended Diploma Coursework. Shoot times: 03/12/16 10:00 10/12/16 16:00 Emergency contact Ugonna - 07402341320 Shoot type Hand held camera only Police Consent Required: No Special equipment No Traffic restrictions No |
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Budget of music videos
the prices of music videos can vary for example they could cost as little £20 or as much as £500k, the reason i say £20 is because Ed Sheeran's debut track"A Team" cost only £20 to create and that money was used to purchase a crack pipe and a pair of fishnets.if we compare this to a video such as " Gangnam Style" we can see that the budget for Gangnam style was a lot bigger.when considering budget you have to think about these things:
Monetisation
Monetisation is when you as an artist or a content creator can have a partnership with a YouTube network and they can monetize videos on your channel so you can gain money off of revenue. for example you can get a company to sponsor you and they will place an advertisement before your video and you can claim a percentage of revenue made of off the advertisement. the rate of pay for monetisation can be £1.50 for every 1000 views you gain. so for example the music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing
Here below are some examples of music videos with the Budget it took to create it:
To Sell A Song
The purpose of a music video can be used as a tactic in order to sell the song, one way to do this would to make a viral video in order to achieve this you would have to contain techniques such as voyeurism and hyper reality. Also when a music video becomes viral the song becomes a soundtrack in the music video. A good example of this is "Gangnam Style" This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hyper reality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are entitled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.The music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing which shows that making a video viral is a successful way to sell a song.
Understanding Of a Song
In most music videos there tends to be hidden messages for example in rudimental's track " waiting all night" was base on a BMX champion called"Kurt Yaeger" and his recovery in how he never gave up. which shows reality in the video its not sugarcoated.
Promotion of an artists music or album is hugely important for the success of that product, so the music video can promote the album. Songs which are used in films, such as Suicide Squad, the song Sucker For Pain which features Lil Wayne, Wiz Khalifa and Imagine Dragons, are promoted in music videos because it will attract viewers to watch the movie and also purchase the movie album. It goes both ways as well so if the viewers are listening to the song from the film, it will make them watch the music video or buy the album which increases their revenue.
the prices of music videos can vary for example they could cost as little £20 or as much as £500k, the reason i say £20 is because Ed Sheeran's debut track"A Team" cost only £20 to create and that money was used to purchase a crack pipe and a pair of fishnets.if we compare this to a video such as " Gangnam Style" we can see that the budget for Gangnam style was a lot bigger.when considering budget you have to think about these things:
- Props
- Locations
- Crew
- Food
- Cast
- Equipment
- Editing
- $25k
- $35-$50k
- $50-$75k
- $100k
- $150k
- $200k
- $250k-$300k
- $300k+
Monetisation
Monetisation is when you as an artist or a content creator can have a partnership with a YouTube network and they can monetize videos on your channel so you can gain money off of revenue. for example you can get a company to sponsor you and they will place an advertisement before your video and you can claim a percentage of revenue made of off the advertisement. the rate of pay for monetisation can be £1.50 for every 1000 views you gain. so for example the music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing
Here below are some examples of music videos with the Budget it took to create it:
To Sell A Song
The purpose of a music video can be used as a tactic in order to sell the song, one way to do this would to make a viral video in order to achieve this you would have to contain techniques such as voyeurism and hyper reality. Also when a music video becomes viral the song becomes a soundtrack in the music video. A good example of this is "Gangnam Style" This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hyper reality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are entitled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.The music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing which shows that making a video viral is a successful way to sell a song.
Promotional For The Artist
In order to promote the artist you can use social media sites such as FaceBook, Twitter and Instagram. also you can use interviews on radio in order to gain popularity. an example i used was an interview with the rapper Lil Yatchy at the breakfast club. in the interview he promotes his new track "1 Night". the interview consists of him discussing his new project and how it all started, this is so we get an insight into the rappers life
Exposure and Expansion of an Artist
Exposure of an artist is quite easy but it can also be difficult but if celebrities like your music they will promote and help you when you're upcoming. also collaborations can help you gain popularity and example of this is when "Kodak Black" an upcoming artist collaborated with a large Rapper called"French Montana".
Product Placement
product place is very apparent in mainstream music due to the fact if you was a company you would want to go to pop music so that your product will have coverage all over the pop music market. Also some companies would place their product in your music video and you would be a promoter for that brand.Understanding Of a Song
In most music videos there tends to be hidden messages for example in rudimental's track " waiting all night" was base on a BMX champion called"Kurt Yaeger" and his recovery in how he never gave up. which shows reality in the video its not sugarcoated.
Promotion for music and Album
Promotion of an artists music or album is hugely important for the success of that product, so the music video can promote the album. Songs which are used in films, such as Suicide Squad, the song Sucker For Pain which features Lil Wayne, Wiz Khalifa and Imagine Dragons, are promoted in music videos because it will attract viewers to watch the movie and also purchase the movie album. It goes both ways as well so if the viewers are listening to the song from the film, it will make them watch the music video or buy the album which increases their revenue.
Promote festivals
Music videos are often used to promote other music related products. In the last decade Festivals and tours have been more important because the audience will be able to see the artist perform the music video live. Music festivals make music videos to promote artists which will be at the festival to make them buy the tickets and create a larger fan base.
Music videos are often used to promote other music related products. In the last decade Festivals and tours have been more important because the audience will be able to see the artist perform the music video live. Music festivals make music videos to promote artists which will be at the festival to make them buy the tickets and create a larger fan base.
Opens up new market
Music Videos open up new markets for the Artists and Record Companies to sell their songs by promoting their videos on different platforms. This is an increase in outlets such as YouTube, Vevo, etc. It increases the amount of people who are likely to hear/see the song and buy it, therefore making it more successful.
LMFAO Party Rock Anthem Is an example of a video that opened up an artist to a new market.
Music Videos open up new markets for the Artists and Record Companies to sell their songs by promoting their videos on different platforms. This is an increase in outlets such as YouTube, Vevo, etc. It increases the amount of people who are likely to hear/see the song and buy it, therefore making it more successful.
LMFAO Party Rock Anthem Is an example of a video that opened up an artist to a new market.
Selling an Image
Artist will often sell an image or look to attract their audience. A clear example of this is Miley Cyrus. Her image has changed drastically from when she was on Disney Channel to now. As a result of this, her image changing made sales increased and the song became hugely successful.
Artist will often sell an image or look to attract their audience. A clear example of this is Miley Cyrus. Her image has changed drastically from when she was on Disney Channel to now. As a result of this, her image changing made sales increased and the song became hugely successful.
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