After doing research Ugø only has one music video published entitled "The View"
idea brain storm
Monday, 31 October 2016
Unsigned Artist music video concept prep work
The name of the Artist I have found to work with on a music video is "Ugø". Ugø is a South London Artist who makes UK Hip Hop Music. Ugø is a unsigned artist with 800+ followers on SoundCloud.
After doing research Ugø only has one music video published entitled "The View"
idea brain storm
After doing research Ugø only has one music video published entitled "The View"
idea brain storm
Wednesday, 12 October 2016
Post Modern Style
in this report i will be looking at some of the post modern styles that are used within music videos today.
Homage is the style of paying tribute to an artist or any influences in a respectful manner. this can be done with props , mise en scène and even shot types and angle. For example the Artist Kid Cudi is paying homage to the late Jimi Hendrix in the music video "Erase me". In the video Cudi is immating the performance style of Jimi Hendrix but in a respectable fashion throughout the video.
Kid Cudi
Jimi Hendrix
Animation
Animated videos tend to be animated all the way through or parts of it tend to be animated. stock motion and digital are the two types of animation that tends to be used in music videos. a good example of a digital animation video would be "Good Morning" by Kanye West. and a stop motion example would be "Rhinestone Eyes" by Gorillaz. This allows an a sense of fantasy which allows the image of the artist to broadened beyond human constrains.
Allusion
Allusion is when you have a subject associated to with a place or event in history for example the video " Diamonds are Forever" By Kanye West, it would be linked to the illegal diamond trade going on in Sierra Leone. Another example would be Kendrick Lamar's "Alright". this video is based on the all the shooting of black people in america by the police. this allows the artist to show that they are in touch with real life and relate to their artist.
Intertexuality
Iggy Azalea's Fancy has intertextual references because it refers to the 1995 film, Clueless. Iggy Azalea Gained a worldwide recognition because it was a pastiche to the film. A pastiche is a respectful mimic of a particular artist, style or director that is copied without being made to mimic/mock. The reason this was done was to promote the film Clueless as the music video was old school and had the same exact scenes as what was in the film. At 0:41, this scene is a replica as what was filmed. Instead of there being three girls, there is the main artist, Iggy and the artist that features in the song, Charlie XCX with two other actors which are boys. The two artists are playing characters in this music video to take the attention off them as well as gain recognition.
Homage
Homage is the style of paying tribute to an artist or any influences in a respectful manner. this can be done with props , mise en scène and even shot types and angle. For example the Artist Kid Cudi is paying homage to the late Jimi Hendrix in the music video "Erase me". In the video Cudi is immating the performance style of Jimi Hendrix but in a respectable fashion throughout the video.
Kid Cudi
Jimi Hendrix
Hyper Reality
The style of Hyper Reality can be identify as when visuals have been made out as if it real, however they will often exaggerate elements. An example of this can be found in the music video " Imma be" by the Black Eyed Peas. This video takes place in a post apoclipstic time, featured with transforming futuristic robots. this is hyper reality as the fans of the Black Eyed peas will be familiar with this theme of the music video as it matches the tone of the song.
Pastiche
pastiche is when someone imitates their style of the music video but it is done in a respectful manor. a good example of this would be when Miley Cyrus like the style in Sinead O Connor's "nothing compares" has a similar close up that involves the artist crying.Miley used this a way to launch her new image of a rebellious teen. this is done to pay respects to an artist and show that they admire their style and vision.Animation
Animated videos tend to be animated all the way through or parts of it tend to be animated. stock motion and digital are the two types of animation that tends to be used in music videos. a good example of a digital animation video would be "Good Morning" by Kanye West. and a stop motion example would be "Rhinestone Eyes" by Gorillaz. This allows an a sense of fantasy which allows the image of the artist to broadened beyond human constrains.
Allusion
Allusion is when you have a subject associated to with a place or event in history for example the video " Diamonds are Forever" By Kanye West, it would be linked to the illegal diamond trade going on in Sierra Leone. Another example would be Kendrick Lamar's "Alright". this video is based on the all the shooting of black people in america by the police. this allows the artist to show that they are in touch with real life and relate to their artist.
Intertexuality
Iggy Azalea's Fancy has intertextual references because it refers to the 1995 film, Clueless. Iggy Azalea Gained a worldwide recognition because it was a pastiche to the film. A pastiche is a respectful mimic of a particular artist, style or director that is copied without being made to mimic/mock. The reason this was done was to promote the film Clueless as the music video was old school and had the same exact scenes as what was in the film. At 0:41, this scene is a replica as what was filmed. Instead of there being three girls, there is the main artist, Iggy and the artist that features in the song, Charlie XCX with two other actors which are boys. The two artists are playing characters in this music video to take the attention off them as well as gain recognition.
Tuesday, 11 October 2016
Andrew Godwin task 2b part i
in-concert and ‘as
live’ footage (performance)
Performance videos are the most common type of style of
video. This usually consists of the artists (or group) performing at a
concert. This would include a crowd of
fans who would be reacting positively. This is done by done to encourage fans
to want to come to their live shows, where they would be able to purchase merchandise.
Another way a music videos can use the performance style is
by have shots that show the artist/ band in a studio performing the song. this
is done to amplify the concept that the music is still the most important
factor.
interpretative;
(Music and Visuals - illustrative, amplified)
Interpretative videos involve the correlation between music
and visuals. this is can be either the lyrics itself or the actual
instrumentation. This can be done in three different ways which are Illustrate,
Amplify and contradict.
Illustrate
Music videos use this
so they can utilises a set of images that portray the meaning of lyrics and the
respective genre. For example in the music video "Role" by Flowzart,
there are images of the artist smoking . this is illustrated by the lyric
"I'm blowing out smoke." This makes it very easy for the view to know
what the artist is talking about.
Amplified
music videos can use amplification to add more meaning that
may not be as clear through lyrics. This can be shown in music videos by using
a prop or a certain setting. One video that does this is "Hot in
here" by Nelly. they have amplified the idea of being "hot" as
sexual desire. this is shown in the video as there are props such as thermostats.
Narrative
Narrative is when a story is told throughout the music video. as a narrative the lyrics or the visuals do not have to relate to each-other. In most narrative videos the song tends to become a soundtrack for the story which is being told throughout the music video. Narrative music videos tend to contradict the lyrics and the visuals with no links what so ever. However they will create a narrative that fits the mood base on the instrumentation.
examples
impressionist music videos tend to be quite artistic and metaphorical based for example conceptual videos a based off of colours, themes and tones. for example a certain colour could reflect a mood or a certain instrument in the track. the artist wouldn't tend to be shown in their own music videos due to conceptual music videos tend to come from Indie artists so their star image doesn't tend to matter. These tend to turn into viral videos as they become popular to audiences.
Referencing (intertextuality);
Iggy Azalea's Fancy has intertextual references because it refers to the 1995 film, Clueless. Iggy Azalea Gained a worldwide recognition because it was a pastiche to the film. A pastiche is a respectful mimic of a particular artist, style or director that is copied without being made to mimic/mock. The reason this was done was to promote the film Clueless as the music video was old school and had the same exact scenes as what was in the film. At 0:41, this scene is a replica as what was filmed. Instead of there being three girls, there is the main artist, Iggy and the artist that features in the song, Charlie XCX with two other actors which are boys. The two artists are playing characters in this music video to take the attention off them as well as gain recognition.
Narrative is when a story is told throughout the music video. as a narrative the lyrics or the visuals do not have to relate to each-other. In most narrative videos the song tends to become a soundtrack for the story which is being told throughout the music video. Narrative music videos tend to contradict the lyrics and the visuals with no links what so ever. However they will create a narrative that fits the mood base on the instrumentation.
examples
impressionist (conceptual)
Referencing (intertextuality);
Iggy Azalea's Fancy has intertextual references because it refers to the 1995 film, Clueless. Iggy Azalea Gained a worldwide recognition because it was a pastiche to the film. A pastiche is a respectful mimic of a particular artist, style or director that is copied without being made to mimic/mock. The reason this was done was to promote the film Clueless as the music video was old school and had the same exact scenes as what was in the film. At 0:41, this scene is a replica as what was filmed. Instead of there being three girls, there is the main artist, Iggy and the artist that features in the song, Charlie XCX with two other actors which are boys. The two artists are playing characters in this music video to take the attention off them as well as gain recognition.
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