Indie video

Image
in this video Stormzy has the image of being angry and powerful. this is shown by the use of props such as the rope he is hanging from, this is also used to show that he is crazy and scary. This is also portrayed in the visuals as it is dark. lip synching is used so is fast paced editing , this is done to attach the attention of the viewer as the audience this is intended

budget
The budget for this video will be in the bracket of lower budget, this is also evident as the production values of the video are not ant an amateur level , indie labels tend to spend 25k+ on music videos for artists. this is because there are not that many location and there in not really a narrative for the video.

audience
he audience of the music video appealed to a more young urban audience. This is evident as these are the people often using the youtube to look at the latest videos from the favourite artist.

Synergy
In this video you see that the artist is wearing adidas in the video, this has been placed to say that he is sponsored by the clothing business, this will encourage people who are fans of Stormzy buy clothes from adidas.

Strategy 

sthe indie labble would take to social music to promote this video. this is evident as the title of the video has the artists twitter name. this so that fans will be able to find him and follow his latest movements