image
in this video Rihanna takes the image of a stripper with a lot of power, she also gives off the image that she loves to have a wild time, this is evident by her attire and her dance moves.
budget
The budget for this video will be higher as Rihanna is a major artist, this is also evident as the production values of the video are very professional, major labels tend to spend 250k+ on music videos for artists.
audience
he audience of the music video appealed to a more young mainstream audience. This is evident as these are the people often using the youtube to look at the latest videos from the favourite artist.
budget
The budget for this video will be higher as Rihanna is a major artist, this is also evident as the production values of the video are very professional, major labels tend to spend 250k+ on music videos for artists.
audience
he audience of the music video appealed to a more young mainstream audience. This is evident as these are the people often using the youtube to look at the latest videos from the favourite artist.
Synergy
In this video you see a Dr Dre beats bill, this has been placed in the video because this product has become very trendy over the recent years.
Strategy
In this video you see a Dr Dre beats bill, this has been placed in the video because this product has become very trendy over the recent years.
Strategy
At this stage Rihanna's videos are relying on sex and controversy in order to again attention in her videos. this has proven to work as the view/plays for this music video is very high.
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